BFGoodrich + Michelin Terrain Tyre

As part of the launch of the new BFGoodrich + Michelin Terrain Tyre, we were tasked with creating a pitch presentation.The purpose of this campaign was to market and promote the purchase of stock by importers and dealers.

To inform customers about the new product and convert them to purchase in-store, the presentation/ pitch design explores various sales incentives, like mailers, giveaways, and the point-of-sale journey.

Based on the brand’s corporate identity and key visual provided, we developed layouts for promoting and showcasing these incentive programs to importers and dealers.